Social Media Optimization - Youtube

YouTube is undoubtedly the most popular video site today. Millions of people use this service and it is a great way to provide your videos a platform to get noticed.

We will create an account for you on YouTube, if one is not already provided, and optimize it by filling out the proper information and making sure it is as informative as possible.

The creation of a YouTube profile requires a Gmail account. We will create this unique email prior to creating the profile if one is not provided already. At the same time, we will make sure that the Gmail account we create would be branded towards the company/business.

To make your YouTube Channel much more appealing and give it branding, we will create a background design for it to covey the company's brand. If images are not provided, we can base it off the company's website or any specific instruction provided to us. With that, we will source images, edit them as needed, and create a background design for the channel to give it that extra 'wow' factor.

We will source images from the website and stock photo sites as needed in order to create the design.

We will resize and edit the sourced or provided images in order to fit the design concept for the YouTube channel.

We will clean the images as needed in order to get the best look and feel for the design.

Although videos convey the company's message on YouTube, some people may not spend the time and bandwidth to view each one of your videos. To get an overview of what the videos, and the company is all about, they would view the Channel page.

This is where Branded Content Writing would be useful. From the name itself, it allows us to brand the company through words and provide people with a quick and easy way to find out what the channel is all about.

We will use information as provided for the content as well as information available on their website.

Credibility is important in the world of social networking, and that credibility can be measured partly by how easily people can get to know you. Sharing information about yourself is a great place to start.

For the YouTube Profile, we will be uploading information and contact details that are sent to us for specific use there.

To increase client engagement, it is ideal to give them the opportunity to interact with you. Customers who have enjoyed or continue to enjoy your company's services and offerings will want to know how to get in touch. While email and customer hotlines are still around, Social Media is fast becoming a preferred alternative.

To this end, we will also be installing buttons onto your website and blog that will refer customers to your YouTube Page.

Google Analytics has incorporated a Social feature which shows traffic data gathered through Social Media websites. This is a great tool to measure the efficiency of the Social Media campaign which is why we will install Google Analytics onto the website as part of Social Integration. We will need to request for FTP and CPanel access to the website in order to install Google Analytics.

If the website already has Google Analytics installed, we would need to request our Gmail account to be provided Administrator access to it.

We use dedicated IP Services for your campaign to make sure we do not encounter any problems with Social Media site's local security.

For your convenience, we will make sure that reports will include only relevant information, and the most significant trends and inferences will be determined from the data.

All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.

YouTube is made for video, so we're going to populate your profile with videos! With the use of photos, we can create informative, commercial type videos that hype up the company's products and services.

We will give focus and emphasis on the company and new products or services. Another option would be to highlight news/events associated with the company.

In line with Video Creation, we would need photos provided by the client. Initially, we can source these from the website and other locations but it would be best if these photos can be provided especially if we are to create videos regarding events.

Once the videos are created, we will upload these onto YouTube for you in an optimized fashion.

One way to get the videos uploaded exposure is to make use of Video Responses. Basically this is similar to posting a comment on another video, but instead of words, it would show the campaign's videos.

Video Responses would be done on other people's videos that is related to the company's videos.

In this way, we know that it will be exposed to people who are interested in that topic.

As part of uploading and optimizing the video, we will write a catchy title for it which would briefly and clearly define what it is all about. At the same time, we will aim to make use of the target keyword in the title.

Another part of optimizing the video is through the creation of a description. This would provide users additional information about the video, the company, and the products/services showcased in the video.

This allows for another opportunity to get the message across to people and make use of keywords as well for SEO purposes.

It is possible to place URLs into the description, albeit without the use of anchor texts, so we will take full advantage of this.

Aside from SEO benefits of this link, it also allows for direct traffic. People watching the video who are interested in the company's products and services can easily go to their website through this link on the description.

We will aim to place this link on top of the description to give it as much visibility as possible.

There is a 'tag' section in the video options of YouTube. As part of the optimization process, we will use the keywords and phrases that best describe the video and hence, the company as well.

This will help in getting the video searched within YouTube and in Search Engine Results.

YouTube users are always known to be very vocal through comments. To make the profile seem more active and engaging, we will do commenting on other videos.

This does not mean spamming other videos with marketing spiels or the like, but simply comment on others to benefit the profile making it look more real and active on YouTube. This will send additional social signals and give the profile more credibility in the eyes of Google.

To increase client engagement, it is ideal to give them the opportunity to interact with you. Customers who have enjoyed or continue to enjoy your company's services and offerings will want to know how to get in touch. While email and customer hotlines are still around, Social Media is fast becoming a preferred alternative.

To this end, we will also be installing buttons onto your website and blog that will refer customers to your Youtube Page.

Google Analytics has incorporated a Social feature which shows traffic data gathered through Social Media websites. This is a great tool to measure the efficiency of the Social Media campaign which is why we will install Google Analytics onto the website as part of Social Integration. We will need to request for FTP and CPanel access to the website in order to install Google Analytics.

If the website already has Google Analytics installed, we would need to request our Gmail account to be provided Administrator access to it.

We use dedicated IP Services for your campaign to make sure we do not encounter any problems with Social Media site's local security.

For your convenience, we will make sure that reports will include only relevant information, and the most significant trends and inferences will be determined from the data.

All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.